I was selected to review the galleys of the upcoming book Naked Conversations: How blogs are changing the way businesses talk with customers, by Shel Israel and Robert Scoble.

http://redcouch.typepad.com/weblog/2005/09/galley_reviewer_1.html

These two guys are huge in this industry - Robert Scoble is CBO (chief blogging officer) of Microsoft, in charge of over 1500 bloggers at Microsoft. He also maintains his own blog, Scobleizer . Shel Israel has been working with companies like Sun, HP, and other industry giants as an advisor on marketing and business strategy. His claim to fame is that ‘most desktops in the US contain at least one product I helped introduce’. He also maintains a blog, ItSeemsToMe .
It’s definitely an honor be chosen to review this book prior to publication. Blogs are the new hot topic in the internet world, as corporations use them to try to relate more personally with their potential customers.
More details to come, the galleys are due here this week…